We (Firmament) were approached by the Executive Director of New York Live Arts/Bill T Jones Dance Company to rebrand her long-time labor of love, the Young Dance Collective (YDC) and merge it into a larger parent brand.
My job was to create a branding system for both C+T and YDC, that facilitated the merging of YDC into the new larger organization, while preserving YDC as a distinct entity. Key to this effort was the development of a consistent visual identity across both the parent brand and the sub-brand, and the creation of the parent brand that stood on its own while also supporting the YDC brand.
In addition to designing the logo and website, I also designed their business cards, letterhead and award piece for C+T’s prestigious +Award Gala.
